Why do we need copywriting?
The only way to get the site to the top is seo-optimization, which is impossible without competently written unique texts, which also involve the use of keywords. However, high positions are not the only result of text content. Once on the site, the visitor comes to the page with the texts, which should ideally stimulate to action: to order, call, write, buy, etc.
It’s only at first glance it may seem that writing such a text is easy. In practice, it is a meticulous, painstaking job that involves writing, monitoring information, analyzing it, and generating your own ideas.